Who We Are
Highlight LA is a full-service creative sales and development house led by a female entrepreneur .They have been helping companies of all sizes respond to industry transitions in order to stay competitive. Their years of experience have taught them to always make your business success their priority. They help you develop creative , sales ,and manufacturing strategies to take your company to the next level .
CEO and Founder
Bonita Segall is born and raised in South Africa . Always having a passion for fashion she joined her family’s business at the age of 19 where she quickly learnt all the tricks of the trade .
She immigrated to united states in 2009 where she joined Hybrid apparel as VP of sales and helped grow their specialty division to 80m in sales .
Bringing in large retail acquisitions, branded and licensed collaborations as well as creating new in house brands for the company .
Bonita went out on her own in 2018 and started HighlightLA, with zero funding she was able to use her passion, hustle and drive to triple the company in size within the first two years.
Her obsession for putting people first,always being yourself, providing exceptional customer service, optimistic leadership and having a champion mindset is what she believes has been the secret to her success. “let builders build”. Bonita runs a company with zero micro managing and let’s people who work for her do what they do best.
She loves coming up with the next big idea, constantly looking for white space opportunities and always thinking outside the box. “No one needs more stuff, we make and sell product that has meaning and purpose.”
Bonita specializes in:
Retailer acquisitions (department stores, mass retailers, specialty, and boutique stores).
License activations in retail with some of the top leading licenses across the globe
Brand and license collaborations
Vertical manufacturing supply chain
Vice President of Sales and Operations
Cortney Shimchick has been in the apparel industry for 14 years most recently as the buyer of Junior and Plus graphics. In this role she grew the business over 40% in just a year. She is driven by competition and always looking ahead to the next growth opportunity for the customer. She prides herself on being personable, customer oriented, and having a finger on the pulse of the industry. In her Role at Highlight La she is customer focused taking into account all individual retailer needs to help create assortments that speak to their customer base.
Cortney specializes in:
Operational management and logistics
Customer relations / sales strategies
Trend forecasting / market analyzation
Creative designs / concept development
Mark Bissell was born and raised in Southern California. He has had a passion for the arts and creative endeavors his entire life. After high school and some travel around the United States he attended a design college in the SoCal region.
Even before graduating college, he had the fortune of working in the fashion industry in the LA area. Starting out in Los Angeles denim wash, dye, and cut and sew factories he gained hands on knowledge of Fit, Fabric, Finish, and Brand Authenticity during the height of the LA denim boom.
Over the course of his decades long design career he has worked in the contemporary, action sports, licensing, and branding markets. With a specialty in apparel design of all categories, graphic design and branding is something he is just as adept at.
As Head Designer for Highlight LA he will bring all of this experience to the bands HLA represents to create unique, on brand, and dynamic product to push said brands forward.
Vice President of Licensing
Janet Dwoskin has been in the licensing industry for 30 years. Originally from Virginia she made her way out to California 27 years ago and currently lives on the beautiful coast of Sonoma. Prior to starting Licensed Right International Inc. in 2015, Janet worked at Live Nation for 10 years as VP of Licensing where she earned her stripes in the music merchandise business.
Deborah Chanin started out in the apparel industry in 1990 while attending college in Los Angeles. She brings extensive knowledge in all aspects of the garment manufacturing process. Having started out in an administrative position she transitioned into customer service and accounts receivables. Following her passion for fashion she pursued a path into the design /marketing side of the industry. She thrives on achieving a seamless experience for the customer, manufacturer and our team at Highlight LA.
Vp Production and brand development
Owner and founder of the LULU Group in 2013, Laura has worked in a variety of different roles across the fashion spectrum: from large corporations to small businesses. She started her career in Merchandising but transitioned to design & development, focusing on domestic production capabilities. She joins forces with Highlight LA with the sole purpose of building quality, custom, private label products. From ideation to manufacturing, Laura has a hand in every aspect of the creative process, she is dedicated to client, seasoned or up-and-coming, will receive undivided, unwavering attention from concept to final collection.
Taylor Gill Kenney
Taylor Gill Kenney has been polishing her skills in the apparel industry for 17+ years, starting with Abercrombie & Fitch/Hollister Co., and most recently as the Buyer of Denim, Shorts, Pants, Jackets &Outerwear for Junior, Plus, and ecommerce channels for one of the top fashion retailers in the industry, where she showed double-digit growth year over year. She attributes this success to her attention to detail in all things Denim and to her role in its production from concept to manufacturing. Her major focuses arestrategy execution, leadership, line development and design, as well as trend analysis.
With the needs of the customer as her primary focus, Taylor takes pride in not only building new but also in maintaining outstanding relationships; she continues to be on the forefront of not only the latest and upcoming Denim trends but also trends across all categories.
In her current role at Highlight LA she uses all of her varied experiences and knowledge to focus on tailoring product and assortments based on each customer’s individual and specific business needs.
Small Business Consultant
Drew Carlyle is one of our senior professionals, with an eye for what makes a business succeed. With years in the business, Drew Carlyle has seen it all - and is ready to lead you on the path to success.